Tom Kuthy – WSI Colorado Springs

WSI Internet Marketing has recently launched an in-depth on-page search engine optimization initiative for Bethesda Senior Living, a nationwide network of senior assisted living communities. Bethesda Senior Living had really never optimized its site using an organic search strategy in the past. By joining forces with Tom and his team, Bethesda Senior Living had the intel they needed to implement a comprehensive keyword strategy on one section of their web site—10 pages focused on the Bethesda... (more...)

WSI Expert Internet Marketing, a  Colorado Springs internet marketing consulting firm founded and operated by internet expert Tom Kuthy has recently completed the on-page search engine optimization  for  Online Dancewear,  an international provider of specialty dance clothing and accessories for women and girls. Online Dancewear had made little effort to optimize the site for organic search efficiency in the past. After partnering with Tom, they decided it was time to overhaul the site’s architecture... (more...)

‘’We can get you number one position on Google!” How many business owners have heard that worn out claim by so-called internet marketers?  Of course you can be number on Google – all you have to do is bid more for any given keyword than anyone else, and voila –your number one! You can also buy a TV spot on the super bowl if you have enough money, but that does not mean you will get a return on your advertising investment (ROI).  The beauty of Colorado Springs PPC as WSI practices it,... (more...)

According to Hitwise, in October 2010, Google took 72.2% of all US searches.  Because of Google’s dominance, many Colorado Springs pay per click advertising practitioners simply place their ads on Google and call it a day.  Well, that is a mistake. Yahoo and Bing command a combined share of about 24% of all the searches, and have relatively less competition for advertising.  Given the bid-pricing model of all three engines, you may be able to get the same keyword in a higher position on Yahoo... (more...)

When building out a pay per click advertising campaign, the temptation is always to pick a few high volume key words, write a couple of ads and get the campaign up and running. Unfortunately, that is a recipe for a high cost per click, and a high cost per conversion. The search engines use a bid pricing model for key words, and the higher the volume, the more the advertiser interest, and therefore the higher the bids.  However, the real gold in Colorado Springs pay per click advertising is in finding... (more...)

The first of the ten deadly sins I have observed in Colorado Springs Pay per click advertising (PPC) is the use of the wrong landing page. The following example is being used by a local hotel. The names have been blacked out to protect the innocent, but I am sure that you will be able to see the major disconnect that a potential customer finds from searching and clicking through the ad to the landing page: Wrong Landing Page So the searcher is looking for a place to eat, gets a great message about... (more...)

I work with a number of clients in Colorado Springs to deliver pay per click advertising.  When I begin my conversations with them, many of them ask why they can’t just open up a Google account and start advertising themselves.  And, of course the answer they are welcome to do just that.  Actually, Google would be pleased a punch if they did, but their results would likely be less than optimally, and possibly down right miserable.  The genius behind pay per click (PPC) advertising is how simple... (more...)

In my last post I talked about the power of technology in optimizing a paid search campaign.  At the risk of looking like a flip flopper, I am going to make the argument in this post that technology alone cannot make a great PPC campaign. It takes the human touch as well. The following data are from two locksmiths that are using the WSI Local Adworks technology platform to run their PPC campaigns.  One is located in the Southwest, and the other in the Midwest. Of course I cannot divulge their names... (more...)

As a school boy, I was taught the Legend of John Henry and for whatever reason this story has stuck with me over the years.  The legend is about a railroad worker in the 19th century who was the biggest and strongest worker on the crew.  The big railroads of the day were racing to be the first to cross the continent and connect the rail networks of the west with those of the east. The company to do it would have a huge competitive advantage over their rivals, so they were competing to lay track... (more...)

As a veteran marketer who spent many years on the client side, I know that one of the most frustrating aspects about working with agencies and consultants is a lack of clear accountability. For example, if you have a web developer, a PPC provider, and SEO provider and a PR agency handling your Social media strategy, who is accountable for the profitability of your overall Internet marketing efforts? One answer is that they all are. That may be true, but whose neck do you ring when your ROI starts... (more...)